The first one's child's play. Any company can attract prospective customers – by advertising, through good public relations, by holding frequent sales, through tie-ins with other companies, and so on.

The second and third are much, much more difficult. And anyone who knows how to accomplish both of them is worth his weight in gold, as that old expression goes.

Which is what Harry Shapiro's Legacy is all about – how to convert prospective customers into new customers and how to make it easy for new customers to become old customers.

The book comprises 30 Success in Business Maxims based on Harry Shapiro's innate business sense, one that took him from poverty to riches in 12 years or so, even with the handicap of (1) being unable to speak English when he arrived in America at age 14 and (2) never having attended school – not in Europe, not here.

Here's how that business sense – or, better yet, sachel, a Yiddish word meaning "native good sense, shrewd judgment, wisdom, pragmatism, and street-smarts" – that's ingrained in every one of Harry Shapiro's Success in Business Maxims can put you over the top in business, whether you're starting a business, running your own company, work for someone else, or just looking for a job.

Starting a Business

Knowing how to convert prospective customers into new customers and how to make it easy for new customers to become old customers will increase your chances of success a thousand-fold.

Running Your Own Company

Clearly, knowing how to convert prospective customers into new customers and how to make it easy for new customers to become old customers will produce an ever-increasing bottom line.

Holding a Job

Anyone in a company who knows how to convert prospective customers into new customers and how to make it easy for new customers to become old customers is virtually layoff or fire proof, because no employer in his or her right mind is going to let such an employee go. No matter what.

Also, because a Harry Shapiro's Legacy expert contributes substantially to a company's bottom line, he or she is a prime candidate for a partnership or stock options or a key to the executive washroom as an incentive to stay put and not leave to take another job.

Looking For a Job

If you know how to convert prospective customers into new customers and how to make it easy for new customers to become old customers, which is what Harry Shapiro's Legacy is all about, it'll come through in any job interview you have, thereby virtually guaranteeing you the offer of a position.

So what are you waiting for? As Nike puts it, "Just do it!" Just get yourself a copy of Harry Shapiro's Legacy and come in out of the cold.

That's what Harry would tell you. And who would know better than Harry?

In Closing . . . .

For more on why this is a book for all seasons, please click on the "What the Book Can Do For You" link in the navigation bar on the left.

Thank you.